If you are running a dollar store you already know the longer people stay inside your store the more they are likely to spend. Likewise, the more frequently people return to your store the more they are likely to spend. So your challenge is all about creating a mood and atmosphere that welcomes shoppers. It must be one that encourages shoppers to take their time whenever they come inside. Finally it must be a magnet that attracts shoppers back more frequently. So how do you create that mood when running a dollar store? Read on for some quick and easy tips to accomplish this in your store:-
Your employees are the greatest single asset of your business
Are they standing around, talking, and in general totally ignoring your customers? Staffing with people-oriented clerks and cashiers is the first step. You also need to develop clear expectations regarding customer service. Follow those expectations with training and rewards for a job well-done.
A ready smile greeting each shopper in your store
Start things off right by offering a friendly smile whenever interacting with shoppers and others. There is so little energy required to accomplish this, yet whenever you or an employee offers a smile, most people will return it. This small gesture really helps to establish a friendly, relaxed mood for all who are in your store.
Quick to make small talk with shoppers
When running a dollar store you are being pulled in what seems like a million different directions. Yet one of the best things you and your staff can do to create just the right mood is to willingly stop and make small talk with shoppers. This doesn’t require hours of your time. Often just a quick ‘hello’ and ‘how are you’ will suffice. The key is to take that moment to acknowledge the individual shopper.
Willing to help shoppers
Don’t lose sales by ignoring shoppers who are obviously puzzled about the location of an item they want to purchase. Step up and ask if they are finding everything they need. Train employees to do exactly the same thing. This gesture takes seconds. Yet it can mean happier shoppers and many more sales for your business.
Jump in and take action to help when running a dollar store
For example, whenever there is a line at the cash register do you or your employees help by opening a second cash register or by bagging items that are purchased – or do you wait to hear complaints and a frantic request from the cashier? There are examples all over the store where taking action without being asked equates to happy shoppers and the right mood to keep them coming back.